The worth of an original is far more than the brag-value of its limited edition serial code or its price tag. To invest in the original is to salute the unsung heroes of the creative world, to give them incentive – monetary and intangible – to continue doing the amazing work they do and to give opportunities to our already rich design vocabulary to continue on its upward evolutionary curve.
“The Fair provides a platform for the Middle East to access these global brands in a setting that allows for meaningful exchanges and recognizes Dubai’s growing role as a global design destination.” Cristina Romelli Gervasoni, Fair Director of Downtown Design.
In the Middle East, Downtown Dubai paves the way for world class design originals for our homes and hotels to take centre-stage and who better than Cristina Romelli Gervasoni, Fair Director, to open a conversation about why an original is covetous. This is exactly what she did, with help from D3 last week as leaders in world design – all of whom represent participating brands in the upcoming edition of the annual show – shared their views on original design.
“One of the key factors for the lasting success comes from a unique collaboration and mutual understanding of designers and engineers.” Mouad Benmoussa, Brand Manager for Gaggenau.
“A unique vision, solid workmanship and strong collaboration between developers, architects, interior designers and global design brands is key to producing original design.” Tareq AbuRoza, Managing Director of Sicis ME.
“It is important the end user is able to learn how and why original pieces are made the way they are. Downtown Design gives us that platform.” Nader Fleihan, Regional Business Development Manager at Louis Poulsen Lighting.
The Fair’s 2014 edition runs from October 28-31 2014 at The Venue, Downtown Dubai. For more information, visit here.